For the primary time, the survey additionally requested members how they felt about their screentime – with two thirds (67%) saying they generally spend too lengthy on their gadgets.
In a separate report published in late 2025, Ofcom stated UK adults have been spending 31 minutes longer on-line than through the pandemic in 2021.
Meanwhile, it stated responses to its annual qualitative Adults’ Media Lives tracker, which follows 20 members over time, steered a shift in how adults use social platforms.
“I’m posting something very rarely now, which is funny because when I was younger, I would have been posting what I was eating for dinner,” stated one 25-year-old participant Ofcom have named Brigit.
Dr Ysabel Gerrard, senior lecturer in digital media and society on the University of Sheffield, stated with some younger adults swapping smartphones for dumb telephones and “craving the MySpace era”, digital fatigue could also be an element for these posting much less.
“When social media first became popular in the UK in mid-to-late 2000s, posting written updates, photos and videos was novel and exciting, but it’s neither of those things anymore,” she informed the BBC.
Ofcom additionally stated its survey discovered much less constructive sentiment total about being on-line.
While 59% of people noticed advantages outweighing dangers of being on-line in 2025, this was “down from 72% last year and 71% in 2023,” it stated in its report.
It additionally noticed little distinction in positivity towards the web between these age teams very lively and fewer lively on-line.
