The Biebers have been busy.
In live performance with Justin Bieber’s headlining of Coachella Saturday, the husband-and-wife duo are launching Spotwear with Rhode, the model based by Hailey Bieber in 2022.
The hydrocolloid pimple patches, normal after mushrooms, daisies, jelly beans, bubbles and extra, will debut on Rhode’s web site April 13. The launch will debut in tandem with a brand new peptide lip therapy within the taste caramelized banana, and the peptide eye prep in banana peel, all of that are restricted version. The patches will retail for $16.
That being mentioned, the patches will grow to be a staple for the model with new designs to drop down the road, Hailey Bieber informed WWD.
“It’s become mainstream,” Bieber mentioned of sporting pimple patches outdoor. “People go out in their day-to-day life wearing these fun stickers to cover a blemish. It also has become this very Instagrammable and fun thing, and so I like calling them wearables, like the eye patches. There’s this bit of this culture that has really come around these products that I think has been really enjoyable.”
Bieber was particular about collaborating together with her husband on the launch, which follows different marquee collaborations like with Krispy Kreme. “Justin has now very famously been photographed in blemish stickers and has been really up front about struggling with his skin before,” she mentioned. “He loves pimple stickers and he wears them all the time. It’s something that I think felt the most organic, if there was ever going to be some form of collaboration between him and I, it couldn’t be a better product. And then, it couldn’t be better timing around Coachella.”
The first launch, tied to the competition, will precede different designs from the model. “I like the shapes, I like the colors. I think they’re fun, different and they’re very Rhode. They fit into our world and our aesthetic really well,” Bieber mentioned. “I also think they do work to heal a blemish.”
The class is pretty new, having largely not gained traction till the pandemic. Earlier incumbents embody Starface, Peace Out Skincare and Hero Cosmetics, the latter of which offered to Church & Dwight in 2022 for $630 million.
“We’re not the first people to have done this, by any means. There’s been so many that have gone before us in this category that are also amazing,” Bieber mentioned. “But, you know, we always like to do things the Rhode way and we like to make it our own version of it.”
The enterprise has had a busy previous 12 months, having been acquired by E.l.f. Beauty in 2025 earlier than it launched its first retail partnership, with Sephora. At the time of E.l.f.’s most up-to-date earnings name, Rhode was the highest model in Sephora North America, and the U.Okay. launch was 5 instances bigger than the earlier finest launch. For the quarter ending Dec. 31, 2025, Rhode reached $128.2 million in gross sales, per a Securities and Exchange Commission submitting.
