The integration marks the primary time followers can entry each main and resale stock via ChatGPT, powered by SeatGeek’s AI-driven market intelligence
NEW YORK, March 31, 2026–(BUSINESS WIRE)–SeatGeek, the high-growth expertise platform reworking the reside occasion expertise for followers, groups and venues, introduced the launch of its app in ChatGPT. The integration offers SeatGeek’s companions a brand new channel to achieve followers via conversational AI – and makes SeatGeek the primary ticketing platform to deliver each official main tickets and resale stock into ChatGPT via a single expertise.
For groups and venues, the mixing represents a significant enlargement of AI-powered occasion discovery. The ChatGPT app places companion stock in entrance of followers in the mean time of intent, in the channel the place they’re already looking. For groups and venues, meaning higher discoverability, a extra direct connection to followers earlier in the choice journey and a brand new channel for driving ticket gross sales powered by the trade’s largest ticketing dataset.
“Fans no longer start their journey in one place — they’re asking questions across AI assistants, new search experiences, and tools that can act on their behalf,” mentioned Russ D’Souza, Co-Founder and President of Supply at SeatGeek. “Our focus is making sure our events surface wherever fans are asking about them, and that when they do, our partners’ tickets are front and center in the best possible buying experience.”
A New Discovery Channel for Teams and Venues
SeatGeek’s presence in ChatGPT extends its AI-Powered Event Intelligence capabilities into conversational search. Built on insights from the most important dataset in ticketing and among the world’s largest groups, venues, and fandoms — the mixing surfaces companion stock with the context followers must make assured shopping for selections: Deal Score, view-from-seat imagery, and detailed seat perks information.
For rightsholders, this implies their occasions are represented precisely and compellingly in an rising discovery floor, with SeatGeek’s intelligence doing the work of connecting the precise fan to the precise seat.
SeatGeek’s participation in ChatGPT ensures rightsholders profit from:
“This is part of our long-term strategy to lead the industry in AI-powered discovery,” mentioned Adam Waxman, Product Engineer at SeatGeek. “ChatGPT is where millions of fans are already asking questions about what to do and where to go – we want SeatGeek to be the answer when those questions turn to live events.”
How It Works
Through the SeatGeek app in ChatGPT, followers can seek for tickets utilizing pure language – asking for the most affordable seats at an upcoming sport, the most effective view for a live performance, or household pleasant choices for a weekend present. The app surfaces actual time stock from SeatGeek’s blended market, with followers capable of refine their search conversationally till they discover the precise seats. Transactions full on SeatGeek, preserving the trusted shopping for expertise SeatGeek is thought for.
Building Intelligent Discovery Across Every Surface
In December 2025, SeatGeek introduced its participation in Google’s agentic AI search expertise, turning into one of many first ticketers whose occasion listings could be totally understood and acted on by Google’s AI programs. In February 2026, SeatGeek launched an integration with Spotify, bringing official main stock to Spotify’s world viewers of greater than 751 million month-to-month energetic customers. Together, these integrations mirror SeatGeek’s dedication to constructing the working system for each facet of reside – one the place the platform’s intelligence will get extra precious with each companion that joins, and each gate that opens.
The SeatGeek app in ChatGPT is on the market now. Fans can entry it by opening ChatGPT, including the SeatGeek app, and beginning a dialog a few reside occasion.
ABOUT SEATGEEK SeatGeek was based in 2009 when three reside occasion followers had the loopy concept that trendy expertise might enhance the reside event-going expertise for everybody—followers, groups and artists. Today, SeatGeek gives a trusted market for followers to simply purchase and promote tickets to the occasions they love and offers main field workplace expertise for among the most distinguished names in sports activities and leisure globally.
