AXS Expands Tickets for Good Partnership to the UK, Enabling More Community Access to Live Events
Following profitable U.S. rollout, API integration launches in UK for AXS exhibits
Recipients embody NHS staff, academics, charity staff, volunteers and folks most affected by the Cost of Living
Globally, TfG has distributed 1 million+ discounted tickets with stay occasion companions and artists together with Dua Lipa, Idles, Robbie Williams, Yungblud
SHEFFIELD, England & LOS ANGELES, February 25, 2026–(BUSINESS WIRE)–AXS, a trusted chief in superior ticketing and stay occasion know-how, and Tickets for Good (TfG), the mission-driven ticket distribution platform for stay occasions, have introduced the launch of their collaborative API integration in the UK, enabling AXS shoppers to simply allocate ticket stock to TfG members – together with healthcare staff, academics, charity staff, volunteers, and others who play very important roles of their communities.
Connecting immediately to the Tickets for Good platform and its 620k verified world members, AXS-partnered UK venues, promoters, and artist administration groups can seamlessly present entry to the pleasure of stay occasions for TfG audiences, encompassing NHS staff, academics, charity staff, volunteers, and folks affected by the Cost of Living disaster, whereas additionally creating audiences, filling venues, and growing social influence.
Now obtainable in the UK following a U.S. rollout – with Germany set to launch later in 2026 – this integration permits tickets to be provided with full management retained by promoters over pricing, volumes, and eligibility home windows.
Peter Quinlan, Managing Director, Europe, AXS, says: “Launching our collaboration with Tickets for Good in the UK allows our partners to turn unused inventory into meaningful experiences, and we’re proud to help create access for those who already give so much back to our communities. It’s a powerful example of how smart technology can drive both social impact and stronger, more inclusive audiences.”
Steve Rimmer, Founder and CEO of Tickets for Good,feedback: “By combining our mission-driven platform with AXS’s reach and flexibility across iconic events, we’re turning great intentions into great experiences. With more of the UK entertainment industry coming on board, we’re building a seamless, tech-enabled pathway that connects thousands of Tickets for Good members with the live events they love.”
TfG has distributed over 1 million tickets throughout the UK, in partnership with main ticket retailers, alongside greater than 1k occasion organisers spanning music, theatre, and sport. The platform verifies eligible members and gives a trusted, closed-network atmosphere for occasion companions to fill venues, develop audiences, and provides again to communities.
Following sturdy development in the UK and up to date growth into the United States and mainland Europe, Tickets for Good continues work with main business companions and traders dedicated to combining social influence with industrial success. Highlights from 2025 embody:
Selection for the BPI Innovation and Department for Business and Trade ‘Music Mission to Japan’, participation of their UK House music tech occasion at SXSW London.
Completing a collection of profitable pilot occasions for TfG Belgium with full roll-out in Belgium and Germany coming in 2026 Q1.
Announcing the appointment of Derek DeVeaux as Global Chief Operating Officer, together with new appointments to its UK workplace and promotions to world roles.
New and returning music-related occasion companions becoming a member of, together with Melody Garden, Phoenix Arts Club, Pixies, Robbie Williams, Sherelle, The Roundhouse, The Sun Festival, and Yungblud.
TfG Netherlands launched with ambassador Robbie Williams, joined by new TfG ambassador and soccer legend Edwin van der Sar. Watch the launch video on LinkedIn.
UK Government Ministerial Round Table dialogue on secondary ticketing participation with Ministers Madders and Minister Bryant, and the Departments for Culture, Media and Sport, Business and Trade.
UK Business and Trade for North America highlight interview, in affiliation with the Department for Business and Trade.
About AXS
AXS is a trusted chief in superior ticketing and stay occasion know-how, offering entry to a few of the world’s most iconic venues, sports activities groups, festivals, and world excursions. With customised ticketing options, revolutionary know-how, and devoted customer support, AXS companions with over 1,600 of the most recognised manufacturers in sports activities and leisure — together with the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheatre, The O2 Arena, BNP Paribas Open, WM Phoenix Open, and Stagecoach Country Music Festival. AXS’s main and secondary marketplaces and its proprietary AXS Mobile ID know-how ship the best and most safe manner for followers to purchase, promote, and handle tickets.
About Tickets for Good
Founded in 2019 in Sheffield, England, Tickets for Good (TfG) gives free and closely discounted tickets to stay occasions, theatre exhibits, comedy, festivals, and sights for these doing nice issues in the neighborhood. The platform is open to healthcare workers, charity staff, academics, and people receiving U.Okay. Government Cost of Living funds, with its registered customers now over 600k and 1m tickets processed. The organisation’s core values are rooted in constructing neighborhood, creating measurable influence, and fostering inclusivity, all whereas maximising entry to in any other case unused occasion tickets for social good. TfG is now utilized by each main promoter in the U.Okay. and lots of throughout the EU and U.S. markets. The closed-network platform works with high occasion organisers and supporters, together with Comcast SportsTech and Robbie Williams.
With formal recognition from music and tech industries rising, notable Tickets for Good milestones and accolades embody:
2020 Tech For Good firm – Bethnal Green Ventures accelerator programme.
2022 winner – TheTicketingBusiness Impact Award – TfG NHS Platform.
2025 UK Government Ministerial Round Table dialogue on secondary ticketing participation with Ministers Madders and Minister Bryant, and the Departments for Culture, Media and Sport, Business and Trade.
2025 UK Business and Trade for North America highlight interview, in affiliation with the Department for Business and Trade.
