Bruno Mars has signed a worldwide music publishing administration partnership with Avex Music Group.
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The new deal will start as soon as Mars completes his present contract with BMG/Warner Chappell this summer time.
“Bruno Mars is one of the most culturally impactful songwriters of his generation,” Katsumi Kuroiwa, CEO of Avex Inc., mentioned in an announcement. “We are honored to partner with him and support his future works.”
Brandon Silverstein, CEO of Avex Music Group, added, “We are thrilled to welcome Bruno to Avex and look forward to supporting his incredible songs.”
In February, Mars launched his fourth album, The Romantic, which marked his first solo album since 2016. The file debuted atop the Billboard 200, whereas lead single “I Just Might” rebounded to No. 1 on the Hot 100 in the identical monitoring week — the one, launched Jan. 9, turned Mars’ first to debut atop the chart.
Similarly, The Romantic turned his first album to debut atop the Billboard 200; Mars’ second album, Unorthodox Jukebox, is his solely different undertaking that reached the summit, climbing to No. 1 practically three months after it arrived.
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The Romantic arrived on the heels of two mega-hits for Mars: “Die With a Smile” with Lady Gaga and “APT.” with Rosé.
While talking with Billboard in December for a cover conversation with Rosé, Mars teased that the pair have one other track they labored on collectively. “I won’t say the title… We’re just trying to figure out when, or how,” he teased on the time. Considering it didn’t make The Romantic, followers are left ready some time longer.
In the identical dialog, Mars mirrored on the important thing to longevity within the music enterprise. “We’re in the songwriting business and it’s not easy,” he mentioned. “It’s not easy to write a song that’s got the thing. But you can’t forget that it’s not going to happen everyday — you just got to be an antenna and be ready when it does. And that’s it. There’s no shortcut… And good luck, because it’s almost impossible. That’s the hardest thing to do in our line of work: to be able to hit some kind of frequency that means something to people.”
