Five years in the past, it was uncommon for us to listen to about a self-produced challenge crossing the Hollywood/digital content material barrier. Now, lower than 24 hours after Markiplier appeared on the Oscars because of his $50+ million run with Iron Lung, we’ve a contemporary movie announcement from our trade.
This one isn’t from a person content material creator, however from Night Media, the Dallas-based expertise administration company maybe finest identified for repping MrBeast by way of his early ascent to YouTube success.
As founder/CEO Reed Duchscher announced March 16, Night govt produced the upcoming indie comedy movie Busboys, starring podcaster/comic Theo Von and longtime Hollywood actor/comic David Spade. The film follows Von and Spade as two hapless buddies attempting to make it huge in the world of ready by working their means up from (you guessed it) busboying.
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Busboys will go into Cinemark and Regal theaters April 17–which means Von, Spade, and Night are following the identical distribution methodology paved by creators like Markiplier and Sam & Colby.
How did this deal come collectively? Simple: Von signed his podcast, Last Weekend with Theo Von, to Rooster Teeth‘s network The Roost in 2023. When Rooster Teeth’s proprietor Warner Bros. Discovery (now there’s a title we’ve all heard ceaselessly over the last few months) shut the company down in 2024, Night stepped in and bought The Roost.
Worth noting: Von’s podcast brings round 20 million views monthly on YouTube, and latest friends embrace high-profilers like RFK Jr., Chris Hemsworth, Druski, and Jason Momoa.
According to Busboys‘ director Jonah Feingold (31 Candles, EXmas, At Midnight), Von and Spade got here up with the thought, wrote the movie themselves, and then shot it all throughout the Palisades Fire in 2025.
“This is what independent filmmaking looks like in 2026,” he wrote, including that Busboys is “one of [Night’s] first theatrical narrative projects—and working with them has been one of the great experiences of my career.”
“What they’ve built around this release is something I haven’t seen before. The way they’re mobilizing their community, activating their creators, and bringing audiences to theaters isn’t just smart marketing. It’s a new blueprint,” he stated. “Studios are going to be studying this playbook for years.”
The trailer for Busboys is stay on Von’s YouTube channel, and has round 250,000 views at press time. Tickets are on sale at a devoted web site, busboysmovie.com.
