Barstool Sports founder Dave Portnoy joins Stuart Varney to debate Pizza Hut’s rebranding, Scottie Scheffler’s profession earnings, Nike’s declining inventory, potential worldwide NFL groups, and the English Premier League kickoff.
The “One Bite” pizza reviewer and Barstool Sports founder Dave Portnoy threw his assist behind Yum! Brands’ marketing campaign to briefly rebrand Pizza Hut, praising the pizza chain’s strategic advertising and marketing move as “brilliant” whereas pitching firm executives on directing advertising {dollars} towards Barstool Sports throughout soccer season.
“At first, I didn’t really get it. But I’ll say this, Stuart. We do business with Pizza Hut. And we want them to spend lots of money with Barstool. So I think it’s a brilliant move. Whoever came up with that, I like it,” Portnoy stated on “Varney & Co.” Friday.
“They’re thinking smart. It’s football season. There it is, the football with the ‘Hut.’ And you know, they’re gonna spread this message. They gotta find some new media vehicles that cover football,” he continued, “and maybe do a little bit of an ad spend to let people know what’s going on so they don’t get confused.”
FOX Business host Stuart Varney replied: “And Barstool Sports is ideally situated to pick up a little pizza business, right?”
David Portnoy of Barstool Sports on May 11, 2019, in Atlantic City, New Jersey. (Getty Images)
“You don’t say!” Portnoy responded.
On Wednesday, the chain announced that it’ll go by “Hut” for the subsequent 25 weeks, coinciding with the 2026 NFL season.
“You can just call us HUT for the next 25 weeks,” Pizza Hut wrote in a social media publish saying the momentary rebrand.
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Barstool Sports founder Dave Portnoy weighs in on Zohran Mamdani’s grocery retailer plan, Nantucket’s viral ‘No Influencers’ signal, stay-at-home boyfriends and why cash is not an excuse for courting.
The firm confirmed off the change at a restaurant in Plano, Texas, the place a banner that includes a soccer lined the phrase “Pizza” on the restaurant’s exterior signal. Pizza Hut, which is headquartered in Plano, additionally modified its social media profile pictures to a brand with out the phrase “Pizza.”
FOX Business’ Brittany Miller contributed to this report.