A NEW ICON’S ARRIVAL, GENESIS UNVEILS GV90 FLAGSHIP SUV

• Genesis’ first full-size flagship SUV represents end result of brand name’s capabilities

• GV90 Neolun introduces the world’s first independently opening and shutting hidden B-pillar coach door, Neolun Arch Gate, for spacious entry and exit, embodying Genesis’ philosophy of hospitality

• Protects occupants with new aluminum body that will increase physique rigidity whereas lowering weight, revolutionary impact-absorbing construction and 12-airbag system together with world’s first Roof Airbag

• Delivers a real flagship mannequin driving expertise based mostly on eMP platform unique for Genesis flagship with 123.5 kilowatt-hour large-capacity battery, high-performance motors, Dual E-LSD and multi-chamber air suspension

• Equipped with superior applied sciences that improve comfort and create new dimensions of consumer expertise, together with New Power Control System, pop-up OLED Cinematic Display, and Pleos Connect

• Immersive and emotional sensory options awaken senses and deepen passenger expertise: Bang & Olufsen Premier 3D sound system, Ambient Glow temper lighting, therapeutic massage seats

• Exterior exudes a commanding presence, capturing understated class of Korea’s conventional moon jar pottery

• Interior reinterpreted as bespoke residing area curated to passenger preferences

• GV90 Neolun First Edition additionally unveiled, with unique options for the final word VIP expertise

SAN FRANCISCO, Aug. 19, 2026 — Genesis is redefining the luxurious flagship car within the period of electrification, unveiling its first full-size flagship SUV, the GV90 (obtainable in GV90 Neolun and GV90 variants), on the Palace of Fine Arts in San Francisco on Aug. 19.

The GV90 is a manufacturing mannequin based mostly on the NEOLUN idea revealed in 2024. It symbolizes the end result of Genesis’ elevated hospitality ethos and experience in thoughtfully making use of expertise.

“GV90 is not simply a new vehicle, but a new vision for luxury mobility that brings together inspiring design, AI-powered software and connectivity, and industry-leading safety,” stated Euisun Chung, Executive Chair of Hyundai Motor Group. “Technology alone does not create luxury, and design alone does not define luxury. The value of innovation lies in transforming the customer experience in intelligent and intuitive ways to improve people’s lives.

“True luxury is human freedom, and true luxury is beauty, expressed through craftsmanship, authenticity and commitment to excellence. Genesis will embrace these innovations to provide customers with differentiated value and experiences of distinction.”

The GV90 goals to make each journey extra elegant and elevated, embodying Genesis’ distinctive “Son-nim” hospitality philosophy — to deal with every buyer as an honored visitor — on the highest stage.

Built on the eMP platform unique for the Genesis flagship, the GV90 units a brand new route for luxurious electrical flagship automobiles. It combines the very best stage of security, elegant driving dynamics and experience consolation, in addition to a plethora of revolutionary applied sciences that supply an unprecedented in-vehicle expertise — wearing an exterior that instructions consideration.

The GV90 shall be obtainable in two variants: the GV90 Neolun, that includes the Neolun Arch Gate, the world’s first independently opening and shutting hidden B-pillar coach doorways, and the usual GV90 with standard swing doorways. It may also be geared up with an array of superior applied sciences together with the world’s first Roof Airbag, a 123.5 kilowatt-hour large-capacity high-voltage battery, Dual Electronic Limited Slip Differential (E-LSD), multi-chamber air suspension, a New Power Control System, a pop-up middle OLED Cinematic Display, Pleos Connect, Remote Smart Parking Assist 3, Bang & Olufsen’s Premier 3D sound system with 25 audio system and Dolby Atmos, Ambient Glow temper lighting, Smart Vision Roof and a heated windshield.

“Today marks a landmark arrival for Genesis and for the future of luxury mobility. GV90 opens a new chapter for Genesis, building on our track record of bold innovation, elevated customer experiences, and an unwavering commitment to excellence,” stated José Muñoz, president and CEO of Hyundai Motor Company. “In less than eight years, Genesis became the fastest luxury brand ever to reach one million sales, built on distinctive design, class-leading innovation, and a relentless focus on our customers. Our new flagship SUV represents our vision for the future while embodying the very best of Genesis, staying true to the distinctly Korean values of hospitality and craftmanship that have shaped our journey.”

Neolun Arch Gate: A Symbol of Genesis’ Unique Hospitality Philosophy

The GV90 Neolun is fitted with the Neolun Arch Gate, the world’s first independently opening and shutting hidden B-pillar coach doorways, delivering a novel expertise that embodies the model’s hospitality philosophy when coming into the car. The hidden pillar design permits the entrance and rear doorways to open in unison going through the opposite, offering an unparalleled sense of openness and a remarkably spacious space for entry and exit in comparison with standard automobiles.

Genesis utilized a newly developed dual-motion hinge mechanism for the rear doorways, optimized for the car’s hidden B-pillar physique construction which allows the rear doorways to open and shut independently with out impeding the entrance doorways. This mechanism works by first sliding the rear door barely outward, then easily rotating it open. This enhances the comfort of coming into and exiting the car, permitting rear-seat passengers to get out and in with higher area and luxury.

Safety stays paramount within the GV90 Neolun, regardless of the absence of a B-pillar. Genesis engineered a brand new construction that seamlessly marries the doorways to the car physique whereas sustaining the very best security requirements.

Additionally, changing the traditional B-pillar, high-strength twin metal beams have been built-in for rigidity. This structure that joins the doorways and physique successfully disperses collision forces.

A hid but strong roll cage is created by reinforcing the passenger cabin with a body 1.5 occasions thicker than standard automobiles and fortifying it with built-in high-strength metal tubes and structural foam. This hidden roll cage construction protects occupants whereas attaining crash security efficiency equal to automobiles with standard B-pillars.

Uncompromising Occupant Safety

The GV90 is supplied with a complete of 12 airbags — together with the world’s first Roof Airbag, an in-cabin Monitoring System, a bolstered physique construction, and an enhanced security battery.

The Roof Airbag is designed to supply efficient safety in extreme rollover occasions. In case of a rollover, it deploys quickly to cowl your complete roof glass, stopping occupant ejection and mitigating accidents brought on by contact with the roof.

Passenger seats function a dual-depth airbag that deploys in two levels in keeping with the occupants’ posture. Airbags are additionally integrated into the seat cushions to stop occupants from sliding beneath the seatbelt throughout a collision. In addition, the curtain airbags have been prolonged to cowl the third row, whereas the facet airbags for the primary and second rows in addition to the driving force’s knee airbag have been enlarged to supply simpler safety for all occupants.

The car can also be geared up with an in-cabin monitoring system that identifies occupant kind and seating standing to optimize airbag and seatbelt management throughout collisions. It additionally detects and alerts occupants to improper seat belt utilization or sitting posture.

Genesis has elevated general physique rigidity whereas lowering weight, using a skeletal construction of solid and extruded aluminum for the GV90’s underbody and extensively utilizing aluminum for the outside panels. At the entrance of the physique construction, a deflector guides car habits laterally throughout a small frontal overlap crash, lowering A-pillar deformation and maximizing occupant safety.

The utility of ultra-high-strength metal to the edges of the automobile physique additional enhances security and improves battery safety. The design additionally incorporates a slider construction in entrance of the battery, engineered to redirect parts just like the motor and subframe beneath the car in a frontal collision, stopping direct impression to the battery.

Battery security has been considerably enhanced with Thermal Runaway Protection (TRP) expertise to stop thermal propagation between cells. The battery system is engineered for efficient warmth dissipation, separating every battery cell to suppress the unfold of warmth to adjoining cells.

Additionally, a cloud-based Battery Management System (BMS) pre-diagnostic perform offers not solely real-time diagnostics but in addition preemptively identifies potential anomalies, promptly notifying the driving force if any battery abnormality is detected.

Elegant and Serene Dynamics Befitting a Luxury Flagship

The GV90 delivers a chic and serene driving expertise befitting a luxurious flagship mannequin. Genesis developed the GV90 based mostly on the eMP platform unique for the Genesis flagship, specializing in making a spacious cabin format, superior driving efficiency, and refined experience consolation appropriate for a flagship SUV. The GV90 was developed by combining the distinctive specs wanted to create the definitive Genesis flagship.

With a 3,245mm wheelbase, the spacious inside includes a flat flooring and slim cockpit design, delivering passengers a extra snug and relaxed mobility expertise.

In one more Hyundai Motor Group first, the GV90 Neolun introduces motorized swiveling entrance seats that elevate the inside expertise to a wholly new stage. While parked, a easy press of the button on the door trim rotates the entrance seats a full 180 levels. Occupants can now have interaction in a face-to-face lounge-like configuration, splendid for socializing or conducting enterprise.

Genesis has geared up the GV90 with a 123.5 kilowatt-hour high-voltage battery, the biggest capability amongst Hyundai Motor Group’s electrical automobiles. The GV90’s high-voltage battery options cells with a high-density, high-output design which boosts vitality density whereas concurrently bettering energy and fast-charging efficiency. A Wireless Battery Management System (WBMS) maximizes the battery system’s packaging effectivity, offering battery capability match for a car of this scale.

On a single cost, the GV90 (7-seater) achieves an estimated vary of roughly 500km (based mostly on inner R&D assessments). When utilizing a 350-kilowatt quick charger, the battery prices from 10% to 80% in simply 22 minutes.

Featuring a brand new motor system that delivers essentially the most highly effective efficiency amongst Hyundai Motor Group EVs, the GV90 comes with a mixed most output of 490 kilowatts and 800 Newton-meters of torque from the entrance and rear motors, offering a relaxed and easy flagship driving expertise.

The GV90 is the primary Hyundai Motor Group car to be geared up with a Dual E-LSD, which exactly distributes the motors’ highly effective output in keeping with driving circumstances. With E-LSDs mounted on each the entrance and rear motors, energy is effectively provided to all 4 wheels throughout high-speed cornering for agile dealing with. It additionally suppresses wheel slip on snowy, wet or uneven roads, making certain extra management when driving.

The Multi-Chamber Air Suspension successfully absorbs highway impression and enhances driving stability through the use of air springs with adjustable stiffness, permitting experience peak to adapt accordingly to highway circumstances. Mono-tube Dual Valve Electronic Control Suspension (ECS) absorbers create an optimum experience by dynamically adjusting the damping pressure, offering a softer response to soak up impression and stiffening to regulate important physique motion.

The car additionally options energetic Rear Wheel Steering (RWS) which permits the rear wheels to show as much as 5 levels, lowering the turning radius to that of a mid-size automobile. This makes U-turns and parking extra handy whereas additionally bettering cornering stability at medium and excessive speeds.

In addition, Genesis geared up the GV90 with a 4-piston monobloc caliper with large-diameter pistons (entrance wheels) and a high-capacity brake disc system, delivering the steady braking efficiency required for a flagship electrical SUV.

Genesis considerably enhanced cabin tranquility utilizing world-leading acoustic glass exceeding 5 millimeters in thickness on all home windows, from the windshield and Vision Roof to the tailgate. Noise and vibration transmitted by means of the car’s physique have additionally been diminished by injecting high-expansion soundproofing fillers into cavities inside the primary structural body. Cabin isolation is additional improved by means of intensive utility of bolstered sound-absorbing supplies and modifications to the sealing buildings of the hood and tailgate.

A Differentiated Vehicle Experience Through Interactive Technology

Genesis has outfitted the GV90 with a wealth of revolutionary applied sciences to supply a brand new dimension to the consumer expertise for each second spent with the car.

The GV90 is the primary Hyundai Motor Group car to undertake New Power Control System, which eliminates the beginning button, making certain a seamless transition from entry to driving.

As a passenger pulls the door deal with, the car powers on and the door closes mechanically. Once the door closes, the Motion Column Shifter strikes from the 12 o’clock to the two o’clock place, prepared for gear choice. Simultaneously, the Crystal Sphere Controller rotates to disclose an built-in controller and the tweeter covers on the dashboard half gracefully to the edges, intuitively speaking to the driving force that the automobile is able to drive.

The car is began by urgent the brake pedal, eliminating the necessity for a separate ignition button.

The GV90 includes a pop-up middle OLED Cinematic Display, providing a brand new consumer expertise on the expansive display. In regular driving conditions, the huge 23.6-inch display seamlessly integrates the instrument cluster, navigation, and media. When the car is parked, urgent the show extension button on the middle fascia raises the display by 90mm, reworking it right into a 24.6-inch show — roughly 1.7 occasions bigger than when retracted — for occupants to get pleasure from all kinds of multimedia content material.

In place of a separate instrument cluster, the GV90 presents a 25-inch Head-Up Display (HUD), permitting the driving force to verify their pace, navigation prompts, and ADAS perform at a look over a a lot wider projection floor with out taking their eyes off the highway.

The GV90 additionally comes with Pleos Connect, Hyundai Motor Group’s next-generation infotainment platform, offering an interface match for a Software-Defined Vehicle (SDV). Pleos Connect is predicated on the Android Automotive Operating System (AAOS) and may freely obtain third-party car apps through the Pleos App Market.

Occupants also can intuitively view and function varied features on the show and seamlessly entry controls and seek for info by means of pure conversations with the onboard next-generation generative AI agent, Gleo AI.

Additionally, Remote Smart Parking Assist 3 (RSPA 3) helps with computerized parking and exiting maneuvers with a single contact. The complementing Memory Reversing Assist (MRA) remembers the car’s path to simply information it backward out of slender alleys or parking areas, offering a extremely handy mobility expertise.

Sensory Features that Elevate the Cabin Experience

Genesis has developed a wealthy array of sensory options for GV90, every designed to have interaction each sense and add a profound layer of depth to the occupant expertise.

Within the tranquil cabin, a Bang & Olufsen Premier 3D sound system with 25 audio system delivers auditory satisfaction rivaling a live performance corridor. Acoustic Lens Technology (ALT) tweeters at each ends of the dashboard, 4 headliner audio system, mid-range audio system, and subwoofers create a 7.1.4-channel Dolby Atmos sound that maximizes spatial presence and immersion.

Advanced audio capabilities elevate the listening expertise. Virtual Venue recreates the signature acoustics of iconic venues together with Boston Symphony Hall and Wembley Stadium, whereas Beosonic permits passengers to personalize sound ambiance and tone. The result’s a listening atmosphere customized calibrated to every occupant’s preferences.

The Ambient Glow temper lighting elevates the cabin ambiance, enveloping passengers in a visually gorgeous expertise. Expansive oblique lighting flows seamlessly from the dashboard to the doorways, casting a delicate glow on garnishes crafted from leather-based, wool cashmere, stone and wooden, optimizing the elevated cabin expertise. With extra temper lighting built-in into the headliner and console, the cabin evokes the sensation of a personal artwork gallery. The system additionally serves an intuitive perform, interacting with the occupants by sequentially illuminating the door temper lamps upon entry or altering brightness throughout voice recognition to convey car standing and driving circumstances.

The GV90’s considerate consideration for its occupants extends past sight and sound, encompassing each floor and touchpoint with meticulous care. Upholstered in premium leather-based, the seats are crafted to maximise softness and luxury. Each one is supplied with 15 particular person air cells and a pulse vibration perform, providing an elevated therapeutic massage expertise past what Genesis has provided earlier than.

A metal-coated heated windshield, a primary for Hyundai Motor Group, allows the glass to generate its personal warmth to shortly take away winter frost and condensation whereas sustaining a nice cabin with out counting on local weather management. For added heat and luxury, radiant warmth heaters are built-in into the first- and second-row console armrests, facet panels, and door trims.

The GV90 Neolun Executive Suite (4-seat configuration) delivers the final word VIP expertise by means of a group of unique, specialised options. The second row is furnished with an actual wooden veneer flooring that enormously elevates the cabin’s ambiance. Inspired by conventional Korean “ondol” underfloor heating, it incorporates a radiant heating system to supply additional heat to the inside.

A Comfort Partition separates the second-row seating from the trunk space, successfully insulating the cabin from noise within the baggage compartment to create a serene inside ambiance for occupants.

Roll blinds present full privateness from the skin when desired. The GV90 Neolun Executive Suite includes a Smart Vision Roof which makes use of a Polymer Dispersed Liquid Crystal (PDLC) movie to permit the roof’s transparency to be independently managed throughout six distinct zones, maximizing visible openness.

Seats upholstered within the most interesting, gentle semi-aniline leather-based come commonplace, alongside VIP-exclusive facilities comparable to a second-row tower console, a fridge and built-in tables to make journey time extra significant.

Exterior: Restrained Elegance and a Commanding Presence

The exterior of the GV90 attracts inspiration from the enduring moon jar — an emblem of conventional Korean aesthetics — exuding an imposing presence achieved by means of the porcelain vessel’s philosophy of restrained class.

By minimizing superfluous parts to emphasise the fantastic thing about the important, each side of the GV90’s design displays the core tenets of the moon jar — its elementary type of proportion and curve, the fantastic thing about white area, and the spirit of beautiful craftsmanship.

Beneath the clamshell hood, the Wing Face Micro Lens Array (MLA) headlamps span the entrance fascia, projecting a particular and imposing presence apt for a flagship mannequin. Genesis utilized a sophisticated laser-engraving course of to seamlessly combine the lighting aspect with the car’s bodywork. The jewel-like Two-Line design imparts a futuristic but elegant flourish.

The decrease bumper is accented with a three-dimensional, dual-layered G-matrix patterned chrome grille to ship a classy and elevated aesthetic.

GV90 embodies a timeless design by means of understated elegant proportions. The 5,285-millimeter-long physique, daring but gracefully sculpted fenders and distinguished 24-inch solid wheels exude the authoritative stance of a luxurious flagship.

The GV90 Neolun showcases its distinct identification by means of anodized aluminum accents utilized between the primary and second row home windows, whereas the usual GV90 options frame-flush door glass for a seamless, clear look.

The rear design is essentially the most emblematic expression of the GV90’s design philosophy. By eschewing ornamental parts, Genesis achieved a pure rear design harking back to the flowing curves from the elegant silhouette of a Korean moon jar.

This minimalist method extends to avoiding pointless strains and omitting the rear spoiler completely, whereas incorporating flush-mounted surface-emitting taillights and Genesis lettering to create a easy, harmonious rear composition.

Offering unprecedented personalization for a Genesis mannequin, the GV90 options 16 distinctive exterior coloration picks. 13 shiny finishes every inform a visible story: Seychelles Beige captures the radiant great thing about sun-kissed seashores and waves on sand, whereas Baena Green evokes the serene second when mild penetrates an olive forest. The gloss choices proceed with Sonoran Navy, Taupo Gray, Jaipur Rose, Vela Burgundy, Como Blue, Uyuni White, Saville Silver, Makalu Gray, Vik Black, Capri Blue, and Cardiff Green. Three elegant matte finishes — Monashee Silver, Matterhorn White, and Makalu Gray Matte — present understated alternate options.

“GV90 is the embodiment of The Ultimate Majestic Presence, Genesis’ belief that true luxury is revealed not through addition, but through reduction, until only the essential remains,” stated Luc Donckerwolke, President and Chief Creative Officer of Hyundai Motor Group. “Inspired by the Korean moon jar, we pursued a purity shaped by restraint, balance and an elegance that never fades. By removing unnecessary elements, we allowed timeless beauty to speak for itself. The Neolun Concept, unveiled in 2024, was not simply a vision, but a promise for the future. GV90 brings that promise to life, opening a new chapter for Genesis design, one shaped by extraordinary patience, care and dedication.”

An Elevated, Bespoke Living Space

Genesis has reimagined the GV90’s inside as a bespoke residing area thoughtfully reflecting the non-public tastes of its occupants.

The dashboard and door trims function a classy dual-layer construction with a recessed middle part, permitting contrasting supplies to outline the interior and outer planes. The seats, console, and show are positioned deliberately like luxurious furnishings, evoking the refined ambiance of a classy lounge.

The futuristic centerpiece is a large cinematic show that harmonizes with the cabin by means of crystal buttons utilizing actual glass. Complementing this forward-thinking design, motorized air vents eradicate conventional management knobs, contributing to an exceptionally clear and uncluttered inside.

Slim temper lamps hid within the dashboard’s chrome bezel work in live performance with Ambient Glow to envelop the cabin in oblique mild, intensifying the inside’s premium character.

Athletic Elegance is added to the static cabin upon boarding the car by means of the Motion Column Shifter, the rotating Crystal Sphere Controller, and sliding tweeter covers. Media, temperature and airflow are managed utilizing the Center Knob Display.

Genesis has employed a thoughtfully curated number of genuine materials choices for the GV90, every chosen to maximise its inherent allure and ship the eye to element anticipated of a flagship. Customers can select from trim supplies that harmonize with their chosen inside palette comparable to pure wooden for traditional luxurious, real stone for contemporary sophistication or wool cashmere heat and coziness.

The GV90 is offered in 5 inside coloration mixtures: Veiled Indigo / Puglia Green, Folio Brown / Batiste Blue, Vault Black / Shadow Gray, Tyrian Purple / Travertine Beige, and Saddle Brown / Shadow Gray.

The GV90 Neolun then again presents 5 unique inside coloration schemes: Regal Navy / Majestic Purple, Quince Brown, Vault Black / Shadow Gray, Tyrian Purple / Travertine Beige, and Saddle Brown / Shadow Gray.

GV90 First Edition: Exclusive Luxury for the Discerning Few

The similar day, Genesis additionally unveiled the GV90 Neolun First Edition, an ultra-exclusive restricted launch for the marque’s elite clients.

The GV90 Neolun First Edition represents the head of the Executive Suite (4-seat configuration) lineup. Its two-tone exterior palette and body-color 24-inch solid wheels elevate the visible impression, delivering an unique, unparalleled attraction.

Inside, wool cashmere garnishes come commonplace, and First Edition-exclusive brand engraving on the Crystal Sphere Controller, headrests, and doorsteps add a delicate contact of status.

The GV90 Neolun First Edition debuts in three coloration mixtures: two-toned Jaipur Rose / Seychelles Beige exterior paired with a Quince Brown inside, two-toned Vik Black / Baena Green exterior matched with a Veiled Indigo / Puglia Green inside, two-toned Vik Black / Sonoran Navy exterior blended with a Majestic Purple / Regal Navy inside.

GV90 & Marilyn Monroe: Icons’ Arrival

Genesis aligned Marilyn Monroe’s ethos of problem and innovation, establishing a brand new route for luxurious that defines Genesis’ model philosophy.

Driven by passionate ambition and visionary boldness, Monroe took management of her profession trajectory and shattered standard limitations. By constructing a life on her personal phrases, she transcended her time to turn into an everlasting cultural icon — an emblem whose affect persists even a century later.

Genesis has embraced an equally audacious mission: to ascertain itself as a worldwide Korean luxurious mobility model. In simply ten brief years, the model has defied expectations, rising as a worldwide chief that essentially redefined luxurious automotive requirements.

Like Monroe, Genesis has solid a path uniquely its personal. As a luxurious model deeply rooted in Korean cultural traditions, its journey displays Monroe’s personal legacy, each rebelling in opposition to norms and attaining lasting impression.

To categorical this connection whereas exploring the untold narratives of Monroe’s legacy, Genesis launched “Manifesting Marilyn” at Genesis House New York in June and is supporting the manufacturing of the Maggie Gyllenhaal-directed brief movie “Flesh Impact”, which can debut on the 2026 Venice International Film Festival.

Genesis is poised for its subsequent decade of progress, anchored by the GV90 flagship. Building on this momentum, the model will strengthen its positioning and philosophical basis whereas setting distinctive trade requirements throughout design, engineering, expertise, and buyer experiences.

GV90 Specifications